{"title":"New Arrivals","description":"","products":[{"product_id":"unbranding","title":"E-Book: UnBranding","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-IN\"\u003eThis article collection has emerged over a period of time and in small doses. We three jointly have discussed these topics often. It has also appeared in the Raattai podcast that we host every week since 2023. Most importantly it has emerged as subject of discussion every time any one of us met with the Organic farmers, seed savers, safe food activists, academics and bureaucrats.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-IN\"\u003eThe idea to put this down as a publication emerged after Dilip once gave a lecture on the need for ‘’no packaging’’ to bewildered looking room of government officials in his bid to convince them that no packing is the best eco-friendly packing. He had been invited as an “expert’’ in packaging.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-IN\"\u003eThis small article compilation is the first step in articulating UnBranding as a concept and a movement on our part. We are doing it as we feel there is a lot of resonance in diverse fields for the values that we espouse under this concept. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan lang=\"EN-IN\"\u003eWe have divided this publication as \u003ci\u003ePuram\u003c\/i\u003e (external) and \u003ci\u003eAgam\u003c\/i\u003e (internal) keeping in line with the Tamil tradition. \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Raattai Media","offers":[{"title":"Default Title","offer_id":48644517134588,"sku":null,"price":50.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/9000\/9852\/files\/GreyMinimalistE-bookBusinessBookCover_SpiralNotebook.jpg?v=1780592946"},{"product_id":"commuity-is-the-new-institution","title":"E-Book: Community Is The New Institution","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003e2025 ended up as being a year of strengthening and consolidation of large-scale profiteering institutions in the global theatre. Wars were fought to gain control over natural resources with landed communities, large populations killed as the world watched helplessly with the dismantling of peace making and healing oriented global institutions, and technological oligarchs used the mediums of communication to pontify on everything from family values to philosophy. In India, we have had the re-definition of who is a citizen, regulated and dictated by the limitations of those who design centralized software. As we end the year, we find the discourse move towards the re-definition of welfare of the poor utilizing ‘development’ paradigm which our leaders proudly proclaim to be preparing in consultation with Artificial Intelligence more than human engagement.   \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan\u003eWe are convinced more than ever that the thousands of smaller focussed planet healing communities of the world need to become the future of all Institutions – they need to be more accountable than the governments, more sensitive than the technocrats, more local than the market forces, and far more human than what our transactions have come to mean today. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAs we completed an eventful 2025 and the beginning of 2026, at Raattai, we decided to produce series of regular digital publications that are easy to read and can be shared widely. \u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Raattai Media","offers":[{"title":"Default Title","offer_id":48682394648828,"sku":null,"price":50.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/9000\/9852\/files\/Untitleddesign.jpg?v=1768578339"},{"product_id":"degrowth-reformatting-to-economy-of-permanence","title":"E-Book - DeGrowth -  Reformatting to Economy of Permanence","description":"\u003cp class=\"MsoNormal\"\u003eDeGrowth is not romanticising or celebrating of poverty.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eIt is breaking the development frameworks that have forever made people run a race fearing the shadow of poverty towards an unknown destination.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eOur prevailing and dominant Development paradigm promotes such a running race stimulated by unending and limitless consumption. Our body becomes the hardware utilized by the race, while the beneficiary is the larger system of economy and its controllers.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThis race is not same for all nor its consumptive life equal. Privilege and power are shortcuts for the run. Distribution of the benefits are unequal and without justice for a majority today. And yet, we continue to celebrate “growth” and “development” story based on the improvement of the lifestyle of a visible few while the invisible many suffer silently, muted and often not counted.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eDeGrowth is an attempt to define an alternative pathway to slow down the race to a nature synced pace. \u003c\/b\u003e\u003c\/p\u003e","brand":"Raattai Media","offers":[{"title":"ENG- English","offer_id":49163832295676,"sku":null,"price":50.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/9000\/9852\/files\/IMG_11862.jpg?v=1780582229"},{"product_id":"degrowth-is-prosperity-reformatting-to-economy-of-permanence","title":"Paper Back: DeGrowth is Prosperity - Reformatting to Economy of Permanence","description":"\u003cp class=\"MsoNormal\"\u003eDeGrowth is not romanticising or celebrating of poverty.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eIt is breaking the “development” frameworks that has made people run a forever race, fearing the shadow of poverty towards a destination unknown.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eOur prevailing and dominant Development paradigm promotes such a running race stimulated by unending and limitless consumption. Our body becomes the hardware utilized by the race, while the beneficiary is the larger system of economy and those who control it.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThis race is not same for all, nor its consumptive life equal. Privilege and power are shortcuts for the run. Distribution of the benefits are unequal, and without justice for a majority. And yet, we continue to celebrate “growth” and “development” frameworks based on the improvement of the lifestyle of a visible few while the invisible many suffer silently, muted and often not counted.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eDeGrowth is an attempt to define an alternative pathway to slow down the race to a nature synced pace. \u003c\/b\u003e\u003c\/p\u003e","brand":"Raattai Media","offers":[{"title":"Default Title","offer_id":49163849990396,"sku":null,"price":90.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/9000\/9852\/files\/IMG_11862_18fb6357-fc9c-4b65-b9b5-a621d9c27d30.jpg?v=1780583817"},{"product_id":"a-place-for-all-gods","title":"E-Book: A Place for All Gods by Uma Shankari","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\"\u003eBeing a citizen of India, I value the secular democracy we live in (faulty as it is) and I feel concerned about the growing communal animosity in the country. This essay is also about our duty as citizens when faced with ugly ambience of communal tensions. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\"\u003eThe reader may also wonder why I have started the booklet with the inter-religious disputes and the violence around temples, mosques and churches, but I do not address the question till the very end of the booklet. Instead, I describe the institution of temple in great detail - the philosophy, the beliefs, the worship system, the variety of gods and temples, recurring cultural motifs and patterns, the society and the caste system which supported the temples, the changes in the modern period and contemporary times. This is because I would like to demonstrate that the very essence of Hinduism in the midst of the multiplicity of gods, temples and beliefs is a pluralistic culture and civilization. India has learnt through history to live with difference and diversity in faith and society. It has experienced new waves of people coming and settling down with their own beliefs and symbols. It has given them a place to live and thrive. It has adopted a pluralistic faith which permeates its entire religious ecosystem. Unless one understands the philosophy, the icons and the rituals, as well as the changes they have gone through history through cultural exchange and intellectual dialectics, the underlying core of the civilization would not be appreciated. I have tried to do it in the context of the Hindu temple. Hence the detour. I crave your patience and understanding. \u003c\/span\u003e\u003c\/p\u003e","brand":"Raattai Media","offers":[{"title":"Default Title","offer_id":49164059705596,"sku":null,"price":75.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/9000\/9852\/files\/2.jpg?v=1780590576"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0784\/9000\/9852\/collections\/UnBranding_MU.jpg?v=1768551118","url":"https:\/\/raattaimedia.com\/collections\/publications.oembed","provider":"Raattai Media","version":"1.0","type":"link"}